Warby Parker

I just found out about Warby Parker, and am already a brand evangelist. WP is a maker of boutique-quality and crafted eyewear for the financially restrained.

All frames are $95 including prescription lenses, and since they're only available online, you can use your webcam for a "virtual try-on" or choose up to 5 sample pairs to have shipped to your doorstep at no cost.

And for every pair purchased, a pair is given to someone in need. Helping the 500 million people worldwide who don't have access to proper vision care. So while you get cool spectacles, you also service a good cause.